SEO and PPC Specialist

Our team is looking for an SEO and PPC Specialist to assist in developing and managing our digital marketing strategies. In this role, you will be involved in optimizing both organic and paid performance, managing PPC campaigns, and implementing advanced SEO techniques. The ideal candidate has an active interest in the field of digital marketing, and meets all the following points related to:

Responsibilities

  • Performs on-page SEO and improves the website's HTML structure for better performance.
  • Creates new content for the website and optimises existing content for SEO and PPC purposes.
  • Plans, manages, and optimises campaigns on Google Ads and Facebook Ads.
  • Analyzes competitors and identifies opportunities for new strategies.
  • Conducts keyword research and updates campaigns based on findings.
  • Updates and enhances the presence on "Google My Business".
  • Develops and manages effective SEO link-building strategies.
  • Prepares detailed reports and informs clients about the results achieved.

Technical requirements

  • Optimizes on-page and off-page SEO to improve search rankings and visibility.
  • Uses tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz to analyze performance.
  • Manages and optimizes Google Ads and Facebook Ads campaigns to achieve maximum ROI.
  • Applies knowledge of HTML, CSS, and JavaScript to troubleshoot and enhance SEO performance.
  • Conducts keyword research and competitor analysis to identify opportunities for growth.
  • Implements technical SEO practices, such as site speed optimization, indexing fixes, etc.
  • Sets up and manages conversion tracking with tools like Google Tag Manager.
  • Generates SEO and PPC reports, and analyzes campaign performance to guide decision-making.
  • Performs A/B testing for ads and landing pages, to improve conversion rates.

Essential skills

  • Is fluent in English, both written and verbal.
  • Can analyze complex situations and solve problems effectively.
  • Communicates clearly and professionally, both in writing and verbally.
  • Manages multiple tasks and projects simultaneously with efficiency.
  • Pays attention to detail and ensures accuracy in work.
  • Creates compelling ad copy and content.
  • Is self-motivated and can work independently with minimal supervision.
  • Stays up-to-date with changes to algorithms and digital marketing trends.
  • Organizes time and priorities effectively to meet deadlines.
  • Thinks strategically to plan and execute long-term goals.

Bonus skills

  • Manages social media accounts and creates engaging content.
  • Creates and manages email marketing campaigns using tools such as Mailchimp.
  • Designs graphics using tools like Canva or similar software.
  • Can produce videos and video-based marketing materials.
  • Can use WordPress to support website management.
  • Has working experience with e-commerce platforms like Shopify and WooCommerce.
  • Understands UI/UX principles.
  • Has a background in marketing.

Working hours: 08:30 - 17:30, Monday - Friday

Apply now!