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We are your partner on the path to success.
For over 7 years, Ketri Web has been helping businesses achieve online success. Our team works with passion and brings over 15 years of industry expertise.
Be part of our satisfied clients, and let's create together the perfect website for your business!
Collaborate with us and enjoy the benefits
- Understand your audience
- Organize content and emphasize key information
- Lead users toward the actions you want them to take
- Increase user productivity
- Strengthen your brand’s credibility
- Become the leader in your industry
- Reduce software development costs
- Reduce the need for technical support
- Gain new customers and retain existing ones
Good design makes things usable and practical
Good design means everything is well-placed, feels natural, is self-explanatory, and overall, just works the way it should.
It is especially important for web applications or projects that involve significant user interaction, as it directly impacts user adoption — and can be the deciding factor between success and failure.

What is user interface design?
User interface design, or UI design, is the process of creating the visual layout of interfaces. This process mainly ensures that things look good on your website.
What is user experience design?
User experience design, or UX design, is the process of designing the overall experience a user has when interacting with a website or application. It involves organizing and arranging content and controls so that everything is simple, clear, and easy to use.
Understand your audience
Through the UX research process, you will gain a better understanding of your target audience, their motivations and concerns, as well as the ways they use your product.
This information will help you optimize both your product and the user journeys within it, resulting in higher revenue.

Organize content and emphasize key information
A key benefit of good UI/UX design is the structuring of information and setting the right priorities within it.
Nowadays, a website’s content can be viewed on a wide range of devices and screen sizes, from very small to very large. This presents a challenge regarding the amount of information that should be served in each case.
UX design can help you prioritize page content so that every screen size displays the ideal amount of information, organized in a way that ensures your site remains consistently useful.
Lead users toward the actions you want them to take
Good UX design helps guide users quickly and efficiently to the right information or tool for the task they’re trying to complete.
By designing well-thought-out user journeys, you can anticipate their actions and needs in every situation and present them with the right content or tool.
Moreover, this allows you to identify potential revenue-generating opportunities and, at the right moment, suggest products and services that are relevant to the user — thereby increasing sales.
Increase user productivity
The most valuable benefit of good UX is arguably its ability to boost the efficiency and productivity of your platform’s users.
Your platform’s users have work to do. By helping them get things done more efficiently, you take a major step toward the success of your product.
Here are some key UX design benefits that help boost productivity:
- Clear and intuitive navigation
- Simple and easy-to-use functions and controls
- Design tailored to target audiences
- All content is exactly where it should be
- Well-organized and readable information

Strengthen your brand’s credibility
The UX design of your website reflects your business model and philosophy. It also influences how appealing your brand is.
A positive experience with your product encourages customers to keep using it and to recommend it to others — both now and in the future.
The positive feeling associated with using your product will lead to increased trust and enhanced brand reputation in the market you operate in.
Become the leader in your industry
With so many products on the market, good UX can be a key brand differentiator that helps you stand out and rise above the competition.
Delivering a positive experience helps you demonstrate to both current and potential customers that your product is the best. This will position you as the market leader and force competitors to play catch-up.
Moreover, when customers enjoy using your product, their loyalty to your brand grows — making them less likely to consider competitors.
What clients say
I was 100% satisfied with Ketri's work. They utilized their full-stack expertise to convert my custom Excel database to an automated web application. Communication was 5-star. End product was exactly how I envisioned, but better!
Incredible job across the board. The communication is excellent and Ketri Web take a personalized approach to their clients. You can tell they care about the success of the client and not just the paycheck.
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